“On Type” with Erik Spiekermann
Adobe "Creativity Explained"
Creativity Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.
Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series. In this second segment "On Color," we explored the emotional side of color along with its theory and application in design.
“On Color” with Eddie Opara
“On Layout” with Nathalie Kirsheh
Credits
Directed by: Oddfellows
Executive Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Creative Direction: Jarratt Moody
Producer: Kaitlyn Mahoney
Art Direction: Ben Hill
Script Editor: Adrian Rojas Elliot
Design: Yuki Yamada, Ben Hill, Florencia López Casco, Fede Reano
Animation: Romain Loubersanes, Mathijs Luijten, Jakob Scott, Jasper Hilgers, Tony Holz, Manu Correa Soto, Ross McCampbell, Ben Hill
Music & Sound: Antfood